FREQUENTLY ASKED QUESTIONS

Everything organizers ask, answered.

32 straight answers about building your list, sending from your phone or email, handling replies, coordinating events, what it costs, and keeping your people’s numbers private.

Just scroll. Each answer opens as it reaches the middle of your screen.
The basics · 5 questions

SMSGO is a communication platform for organizers who need to reach a large group of people by text, by email, or both, without asking anyone to download an app. Broadcast when you just need to communicate. Coordinate when you need more.

  • Build your audienceAdd people by phone or email, sort them into groups and teams, and let people join on their own.
  • SendMessage everyone, a group, a team or one person from the web, from your phone, or from your email.
  • Hear backReplies come privately to you, not to the whole group.
  • CoordinatePolls, RSVPs, reminders, and events that announce themselves when enough people say YES.
WHY IT MATTERS FOR ORGANIZERS

Most organizers juggle a group chat, an email list and a spreadsheet. SMSGO puts reaching people, hearing back and deciding what happens next in one place you can run from your pocket.

Anyone who organizes people: a weekly pickup game, a homeschool co-op, a church youth group, a PTA, a book club, a dance studio, a wedding weekend. If you need to reach a crowd and hear back from them, it fits.

  • Real groups todayPickup Ultimate, homeschool families, board game nights, mahjong clubs, youth sports teams, school PTAs and community series all use SMSGO.
  • Small or largeTen people or several hundred. Phones cap a group text at roughly 20 to 30 people; SMSGO doesn’t.
  • Organizers, not marketersIt’s built for members, players, parents and volunteers, not sales campaigns.
WHY IT MATTERS FOR ORGANIZERS

You don’t need to be technical or have a budget line. If you’re the person everyone texts to ask “is it on?”, SMSGO was built for you.

No. Members get a normal text or a normal email, and they answer the same way. There’s no app, no account and no password for them, ever.

  • MembersReply from their regular texting app or inbox. Nothing to install, nothing to forget.
  • You, the organizerNothing to install either. Run it from the web, or from your own phone and email with commands.
  • Everyone includedThe grandparent with a flip phone and the teenager who ignores app notifications both get the message.
WHY IT MATTERS FOR ORGANIZERS

Every app you ask people to download loses some of them. With SMSGO you reach the whole group, including the people who never would have signed up for anything.

A group chat puts everyone in one noisy room. SMSGO sends each person a private message, and their answers come back only to you.

  • No reply-allNobody gets buried in 40 “thumbs up” messages. Each reply is a private conversation with you.
  • Numbers stay privateMembers never see each other’s phone numbers or email addresses.
  • No size capPhones limit group texts to roughly 20 to 30 people. SMSGO sends to your whole list.
  • It counts for youSMSGO can tally YES replies and announce when an event is on, which a group chat can’t.
WHY IT MATTERS FOR ORGANIZERS

You keep the reach of a group text without the chaos, and the people on your list keep their privacy. That makes it easier to add people you don’t know well yet.

SMSGO is run by its founder, Jonathon Lunardi, in Silver Spring, Maryland. He built it to keep his own weekly pickup Ultimate game going, and he still answers a lot of the support himself.

  • Real peopleText support from your account and you reach a person, usually Jonathon.
  • A public track recordHis professional history is on LinkedIn, and the full story is on the Our Story page.
  • Your ideas get builtMany of today’s features started as an organizer asking for them.
WHY IT MATTERS FOR ORGANIZERS

You’re trusting SMSGO with your group’s contacts. You should know who’s behind it and be able to reach them, and you can.

Building your list · 5 questions

Send us your list and we’ll add everyone for you, free. A spreadsheet, a CSV, an old roster, an email full of names and numbers: whatever format you already have.

  • Start with $5Create your account and fund your wallet.
  • Send your listAny format you have. No cleanup required.
  • We import itAt no charge, so your group is ready to message on day one.
WHY IT MATTERS FOR ORGANIZERS

The hardest part of switching tools is moving your people. Free concierge import means you can start this week, not after a weekend of copy and paste.

Yes. Every group gets a short code, a join link and a QR code, so new people can add themselves without you typing anything.

  • Text to joinThey text JOIN plus your code (for example JOIN SSU) to 240-786-1112, then reply with their name.
  • Join link and QR codeText it, post it, or print it on a flyer. People enter their own number on your group’s Join page.
  • Names collected for youIf someone joins without a name, SMSGO asks for it. Members can update it any time by texting NAME.
WHY IT MATTERS FOR ORGANIZERS

Your list grows while you do other things. Put the QR code on a sign-up table or in a newsletter and new people roll in already opted in.

#ADD puts a new contact on your list from your phone or your email, in one line. You can also make trusted members Recruiters so they can add people too.

  • From your phoneText #ADD 2025551234 Jane Smith, or #ADD [email protected] Jane Smith. Phone numbers add instantly when instant-add is on for your account.
  • From your emailSend the same #ADD line in the subject or on its own line.
  • RecruitersA Recruiter can #ADD contacts by text or email, and that’s all. They can’t send, see your list or change settings.
WHY IT MATTERS FOR ORGANIZERS

The people who meet newcomers (a coach, a greeter, a co-host) can add them on the spot. Your list stays current without you being the bottleneck.

Yes. Put people into groups like Regulars, Subs or Parents, and use teams for two-sided events. One person can be in several groups.

  • Send to one groupChoose it in the composer, or text #GroupName with your message.
  • Counted onceSomeone in two groups you’re messaging still gets one message, and you pay once.
  • TeamsDark vs. Light, Shirts vs. Skins: each side gets its own count on team events.
WHY IT MATTERS FOR ORGANIZERS

The right message reaches the right people. Parents get the carpool note, players get the field change, and nobody gets messages that aren’t for them.

Yes. Upload your logo and a banner photo, pick your colors, write a short description and choose your short code. SMSGO uses them to customize your group’s Join page and its Contribute page.

  • Join pageNew people join under your banner and logo, with your description front and center.
  • Contribute pageWhere members land after texting PAY, DONATE or CONTRIBUTE, in your colors.
  • Short codeYour group’s code, like SSU, is what people text to join.
  • ABOUTMembers can text ABOUT to get your description back.
WHY IT MATTERS FOR ORGANIZERS

Members see your group first and SMSGO quietly underneath. That builds trust, and people are more likely to join and chip in when the page looks like it’s yours.

Sending · 6 questions

Open Compose, choose who should get it, write it once, and send. SMSGO shows the recipients and the cost before anything goes out.

  • Pick the audienceEveryone, groups, teams or hand-picked people.
  • Personalize it{first name} drops each person’s name into their copy.
  • Add what it needsA photo, a map with one-tap directions, or a shortened link.
  • Choose whenNow, later, or on repeat.
WHY IT MATTERS FOR ORGANIZERS

One message, written once, reaches everyone the right way. No copying names into a group text and no wondering who got it.

Yes. Text a command to 240-786-1112 from the phone number on your account, and SMSGO does the rest. Your normal texting app becomes the remote control for your group.

  • #allMessage everyone: #all Practice moved to 7.
  • #GroupNameMessage one group: #Regulars Bring a dark shirt.
  • @NameMessage one person, by text or email, whichever they chose.
  • YES to sendGroup messages show you the count and cost first, and only go out when you reply YES.
WHY IT MATTERS FOR ORGANIZERS

Plans change when you’re away from your laptop: at the field, in the car, at work. You can still reach everyone in seconds, with a cost check before anything sends.

Yes. Send the same commands from the email address on your account. Put the command in the subject line or on its own line, and SMSGO answers you by email.

  • Send and add#all, #Group Name and @Name send messages. #ADD adds a phone or email contact.
  • ConfirmReply YES to send a group message, or CANCEL to drop it. If a name matches two people, reply 1 or 2.
  • Check and control#LIST or #MEMBERS shows your counts. MUTE and UNMUTE pause email reply alerts. HELP or MENU sends the full list.
  • Just hit Reply“Re:” and quoted history are ignored, so replying to SMSGO’s email works.
WHY IT MATTERS FOR ORGANIZERS

If you live in your inbox, you never have to switch tools. A command from your work email reaches your whole group, safely, with the same YES check as your phone.

Yes. Each member gets messages by text or by email, whichever they chose, and they can switch. You write once; SMSGO delivers each person’s copy the right way.

  • One message, both channelsThe cost line shows how many go by text and how many by email.
  • Designed emailsEmail members get a formatted email with your subject line, colors, buttons and photo.
  • One countRSVPs from text and email land in the same headcount.
  • CheaperEmail is $0.003 per email, a tenth of a text segment.
WHY IT MATTERS FOR ORGANIZERS

Some people live in their inbox and never miss an email; others only read texts. Meeting each person where they are means more of them actually see your message.

Yes. Send now, pick a later date and time, or set a message to recur daily, weekly or on chosen days each month.

  • LaterWrite Tuesday’s reminder on Sunday night and let it go out on time.
  • RecurringThe weekly game reminder or monthly meeting notice sends itself.
  • Same previewScheduled sends show recipients and cost just like any other.
WHY IT MATTERS FOR ORGANIZERS

The routine messages that keep a group alive go out on their own, even in a busy week. You stop being the human alarm clock.

Replies · 4 questions

Replies come only to you, never to the whole group. Every reply lands in your SMSGO Inbox as a clean conversation, and SMSGO can forward it to your phone, your email, or both.

  • One InboxOne thread per person, with their name and the message they were answering.
  • ForwardingGet important replies on your phone or in your email, wherever you are.
  • Quiet when you need itMUTE pauses the alerts on a busy day; replies still save in your Inbox.
  • Less noiseRoutine YES/NO answers are filtered out, so the Inbox shows what needs you.
WHY IT MATTERS FOR ORGANIZERS

“Can I bring my daughter?” deserves an answer, but it doesn’t belong in 50 other people’s phones. Private replies keep the group calm and keep you in control.

Yes. When a member’s reply lands in your email, just hit Reply. Your answer goes back to them as a text, or by email if that’s what they chose.

  • They text youTheir reply is forwarded to your inbox.
  • You hit ReplyNo login, no extra dashboard to check.
  • They get your answerOn the channel they picked.
  • Or text itYou can also answer with @Name from your phone, or from the Inbox.
WHY IT MATTERS FOR ORGANIZERS

No extra inbox to monitor and no logging back in. You answer people from wherever you already are.

Text-back answers are your own one-word keywords that reply instantly, so members get answers without waiting for you.

  • Your keywordsMake your own, or start from WHEN, WHERE, NAME and PARKING.
  • ABOUT is built inIt sends your group’s description.
  • Per groupDifferent groups can get different answers to the same keyword.
  • On a timerOptional start and end times, so an answer only works when it should.
WHY IT MATTERS FOR ORGANIZERS

Answer “where do I park?” once, forever. The most common questions stop landing on you, even at 6 a.m. on game day.

Coordinating · 5 questions

You set the number of YESes it takes for the event to happen. Members reply YES, YES +1 or STATUS. The moment the count hits your Goal, SMSGO sends your “GAME IS ON!” message on its own. This is what SMSGO was invented for (USPTO patent pending).

  • Live countYES replies and guests are counted as they arrive, by text or email.
  • Automatic announcementYour confirmation goes out the instant the Goal is reached.
  • Late YESes still countThey join the waitlist if you set a cap.
  • ProvenIn our own pickup group’s 2026 season so far, 47 of 58 games reached their Goal and announced themselves.
WHY IT MATTERS FOR ORGANIZERS

Ordinary RSVP tools show you the count. SMSGO can act on it. You stop counting replies and stop agonizing over when to call it, and your people stop texting “is it on?”

Members never see a dashboard; they just text a word. Keywords aren’t case-sensitive.

  • YES, YES +1, NOCount me in, add a guest, or cancel and free the spot.
  • STATUSThe live count and who’s in, any time.
  • 1 or 2Pick a side on a team event.
  • RESULTSThe latest poll results, when the organizer shares them.
WHY IT MATTERS FOR ORGANIZERS

Every answer a member can get from a keyword is a text you don’t have to send. Your people get instant answers and you get your evening back.

They’re the tools that help an event fill without you chasing anyone.

  • NudgesAn automatic reminder that goes only to people who haven’t answered, and only if you’re still short.
  • WavesInvite your regulars first. The wider bench hears from you only if you still need people.
  • WaitlistCap the event. If someone drops out, the next person is promoted and told.
  • TeamsTwo sides, two Goals, one event. It’s on only when every side fills.
WHY IT MATTERS FOR ORGANIZERS

Fewer texts sent, fewer people bothered, and no awkward one-by-one follow-ups. The event fills itself while you do something else.

Send a question with 2 to 10 options. Members reply with a single letter, or tap a button in the email version, and the tally fills in live.

  • Easy to answerReply “B”. That’s it.
  • Live resultsWatch responses and the leading option as they arrive.
  • Follow upClick any voter to message them directly.
  • Share or keep privateLet members text RESULTS for the standings, or keep results organizer-only.
WHY IT MATTERS FOR ORGANIZERS

Small decisions get settled in an hour instead of a 47-message thread. The group feels heard and you get a clear answer.

Yes. Offer candidate days, time blocks and locations, and SMSGO asks the group by text and email, where they already are. It comes to them. No link to chase.

  • Rank choicesMembers rank options, and top choices can count more.
  • Places tooAdd locations and how far people are willing to travel.
  • Heat mapSee at a glance when the most people can make it.
  • Nudge stragglersOne tap reminds people who haven’t answered.
WHY IT MATTERS FOR ORGANIZERS

Scheduling polls usually mean making a link and chasing people to click it. Asking where people already read their messages gets more answers, faster.

Pricing & money · 5 questions

Pay as you go, with no subscription. $5 to start, about 166 standard text segments. After that you only pay for messages you send and receive.

  • Texts$0.03 per text segment.
  • Email$0.003 per email.
  • Photo texts$0.04 per photo text.
  • No contact feesYou’re never charged for the size of your list. No messaging activity = $0.
WHY IT MATTERS FOR ORGANIZERS

You pay for what your group actually does, not for software sitting idle. Busy season costs a little more, and a quiet month costs nothing.

A normal short text is one segment, up to 160 characters. Longer texts, or texts with emoji, can use more than one. SMSGO counts segments as you type.

  • 160 charactersMost messages fit in one segment.
  • Emoji shrink it to 70The count updates the moment an emoji or special symbol goes in.
  • Savings tipsIf a message barely spills into a second segment, SMSGO tells you how many characters to trim and what you’d save.
  • Clean punctuationCurly quotes pasted from Word or Docs are swapped for plain ones so they don’t double the cost.
WHY IT MATTERS FOR ORGANIZERS

You’re never guessing. A few trimmed characters on a big send can save real money, and SMSGO points them out for you.

Yes, and we’d rather say so up front: texts members send back to SMSGO are billed like outbound texts, at $0.03 per text segment. You see every one in Billing & Usage.

  • ItemizedEvery reply and what it cost shows in your history.
  • Keywords helpText-back answers and STATUS mean fewer back-and-forth texts overall.
  • Email is cheaperMembers on email cost $0.003 per email.
WHY IT MATTERS FOR ORGANIZERS

Honest pricing means no surprises. You can see exactly where your money goes and decide how chatty you want your group to be.

You see the cost before every send and an itemized record after. Your balance is always visible.

  • Before you sendRecipients, text/email split, segments and the dollar amount, computed with the same logic that bills the message.
  • After you sendBilling & Usage shows spending, contributions and a breakdown by message type and day.
  • Low-balance alertsSet a threshold and SMSGO warns you before you run out.
  • No overdraftIf the wallet can’t cover a send, it stops instead of billing you more.
WHY IT MATTERS FOR ORGANIZERS

Cost transparency is the point. You can show your group exactly what it costs to keep everyone connected, down to the penny.

Yes. We make it easy for your members to help pay for the costs. A member texts PAY, DONATE or CONTRIBUTE and gets their own secure link to your group’s branded Contribute page.

  • Their own linkEvery member gets their own link, tracked on your Links page.
  • Any amountFrom $3 to $1,000, through Stripe checkout on your page. No account needed.
  • Full amount creditedSMSGO covers the card processing fee, so the whole amount goes into your wallet.
  • You’re notifiedYou get a notification when someone chips in.
WHY IT MATTERS FOR ORGANIZERS

Communication stops being a cost you carry alone. The people who benefit from the group can keep it running, in one text.

Trust & privacy · 2 questions

Your list is yours. Member phone numbers and emails are used only to deliver your group’s messages. They’re never sold, rented or shared for marketing, and we never contact your people.

  • Private deliveryMembers never see each other’s numbers or email addresses.
  • Replies to you onlyAnswers come back to the organizer, not the group.
  • Only you run commandsCommands are accepted only from the phone number and email on your account, and group sends wait for your YES.
WHY IT MATTERS FOR ORGANIZERS

People trust you with their number when they join your group. SMSGO keeps that trust intact, which makes people more willing to join.

Members can leave any time, and SMSGO follows the carrier rules for business texting.

  • STOPStops all SMSGO messages. UNSUBSCRIBE does the same.
  • LEAVELeaves one group and stays in the others.
  • RegisteredTexts go through A2P 10DLC registered numbers; email goes from an authenticated sending domain.
  • A sender they recognizeOn AT&T and Verizon RCS phones, members see the verified SMSGO.org name and logo instead of an unfamiliar number. Everyone else gets a normal text.
WHY IT MATTERS FOR ORGANIZERS

Doing it by the book protects your group’s deliverability and your reputation. Members trust a message they can recognize and easily stop.

STILL WONDERING?

The fastest answer is trying it on your group.

$5 to start, about 166 standard text segments. Send us your list and we’ll import it free. No subscription, and you see the cost before every send. Have a question we didn’t answer? Text support from your account and a real person writes back.

Start for Only $5About 166 standard text segments GO