SMSGO press kit.
Everything you need to write about SMSGO: the facts, the numbers, the founder, photos and logos. Nothing is behind a form. Use what you need, and reach out for anything else.
SMSGO at a glance.
- Company
- SMSGO LLC
- Headquarters
- Silver Spring, Maryland
- Founder
- Jonathon Lunardi, solo founder
- Formed
- Early 2026. First messages sent July 2025
- What it is
- Group texting and email for organizers and small businesses. One message reaches everyone by text or email, replies come back privately, and organizers can run it all from their own phone.
- Signature feature
- Set a headcount goal. When enough members reply YES, SMSGO automatically announces “GAME IS ON!” USPTO patent pending.
- Who uses it
- Church groups, PTAs and schools, homeschool co-ops, sports teams, weddings, funerals, nonprofits and small businesses
- Pricing
- Pay as you go. $0.03 per text segment, $0.003 per email, $5 to start. No subscription
- Members need
- Any phone or email address. No app, no account
- Website
- smsgo.org
Our own group, one season.
A Silver Spring Ultimate, 2026 season, Jan 28 – Oct 2, test events excluded. B Silver Spring Ultimate since July 15, 2025. From SMSGO’s production database, Oct 6, 2026. Underlying data is available to reporters for fact-checking.
Copy it as is.
Three lengths, ready to paste. Please write the name as SMSGO, all capitals.
SMSGO is a pay-as-you-go group texting and email service that lets organizers reach their whole group, and run it, from their own phone.
SMSGO helps organizers reach their whole group by text or email, with no app for members. Replies come back privately, and organizers can send, check counts and answer from their own phone. Its patent-pending headcount feature announces “GAME IS ON!” automatically when enough people say yes. Pricing is pay as you go.
SMSGO is a group texting and email service for organizers and small businesses, built by Silver Spring, Maryland founder Jonathon Lunardi. One message reaches everyone by text or email, each member’s choice, with no app or account required. Replies come back privately to the organizer, who can send, check counts, add contacts and answer from their own phone using simple text commands. For events, SMSGO’s patent-pending headcount feature counts every YES and announces “GAME IS ON!” automatically when the goal is reached. Churches, PTAs, schools, sports teams and businesses use SMSGO, which charges $0.03 per text segment with no subscription. Learn more at smsgo.org.
Jonathon Lunardi.
Jonathon Lunardi is the founder of SMSGO, a group texting service he built after his Silver Spring pickup Ultimate Frisbee game kept falling apart. He has worked in web technology for nearly three decades and is a UFA referee for the DC Breeze.
Jonathon Lunardi is the founder of SMSGO LLC. He studied Management Information Systems and computer science at the University of Oklahoma, where he ran the Sooner Information Network, the university’s student portal, for the CIO. After moving to Washington, DC, about 20 years ago, he built the internal website the American Council on Education’s 300 staff used for grants and procurement. A longtime Ultimate Frisbee player and a UFA referee for the DC Breeze, he built SMSGO on plain text messaging so his pickup group could finally know whether a game was on. Today organizers across the United States use it, and he still handles much of the customer support himself.
In their own words.
From the founder Approved for use
Nobody could commit, because nobody knew if anyone else would.
Everybody has a phone, and anybody can text back. That’s why I built SMSGO on text messages instead of another app.
I hate monthly subscriptions. You only pay when you use SMSGO, and you don’t pay when you don’t. It’s that simple.
Teams trust me to make game-deciding calls on the field. I want organizers to trust me the same way with their group.
From people using it Contact details available on request
In 6 months I have not shown up once to a game that reached the RSVP threshold to less than 8 players.
It’s unbeatable for collecting RSVPs fast! I’m never going back!
So so so happy I came across your platform!
Beyond happy with it! Thank you so much Jon!
More ultimate, more certainty of ultimate, and more pleasant anticipation of ultimate.
Trial and error, yes, but finally perfection! Status: Game On!
Six stories worth telling.
The pickup game that kept not happening
A Silver Spring Frisbee player with nearly 30 years in tech builds the tool his group needed, and the game comes back: 47 games on in 2026.
The referee who built a texting company
He makes game-deciding calls in professional Ultimate, and answers his customers’ support texts himself.
The anti-app
As GroupMe moves away from SMS and every group tool wants its own app, SMSGO bets on the plain text message.
“I’ll come if others do”
A patent-pending way to turn maybes into a sure thing: the game is announced only when enough people say yes.
Three cents at a time
A small-business answer to subscription fatigue: no monthly plan, no tiers, $0 in a quiet month.
From Frisbee to funerals
Churches, PTAs, weddings, funerals and an Airbnb host in Stillwater: how a sports tool became everyone’s group text.
Newest first.
- October 2026Formatted email: headings, colors, buttons, templates and photos for members who prefer email.
- September 2026Organizers can run their group by text with
#all,#GroupName,@Name,#ADDand trusted Recruiters. - 2026Verified business sender on AT&T and Verizon, so members see SMSGO’s name instead of a bare number on supported phones.
- Early 2026SMSGO LLC formed in Maryland. USPTO patent application filed for the automatic headcount announcement.
- January 2026Silver Spring Ultimate’s 2026 season begins on SMSGO: 58 games scheduled through October 2.
- July 2025First messages sent.
Download anything. No form, no login.
Free to use in coverage of SMSGO. Please don’t alter the logo.
The best way to reach me: become an organizer.
I don’t post email addresses publicly, to keep spam down. If you’d like to talk, start an account. It’s only $5, and you’ll see firsthand what it’s like to be an SMSGO organizer. Then text support, tell us you’re press, and explain what you’re working on. I’ll get back to you myself.
- Start an account for $5. No subscription, nothing to cancel.
- Try it as an organizer. Send a text, collect a few replies, see how it works.
- Text support. Say you’re press and tell us your story and deadline.